If you’ve been noticing more texture, movement, and effortless waves lately—you’re not imagining it.
Perms are officially back, and this time, they’re better.
Over the past couple years, the hair industry has seen a major shift away from stiff, overstyled looks and toward something more natural: movement, texture, and individuality. Modern perms are stepping right into that space.
And here’s the truth most people don’t realize…
this isn’t just a trend—it’s a demand shift.
Why Perms Are Making a Comeback
Perms today are being driven by a new generation of clients—especially Gen Z and younger millennials—who want low-maintenance style with personality.
Social media has played a huge role. Platforms like TikTok and Instagram have pushed textured styles into the spotlight, especially with men’s hair.
In fact, salons across the industry are reporting a noticeable increase in men specifically requesting perms for added movement, volume, and style.
What used to be seen as outdated is now being rebranded as modern, effortless, and actually more masculine.
Who’s Getting Perms Right Now?
It’s not just one group.
- Younger clients want that “effortless texture” look
- Men with straight hair want movement and volume
- Clients with fine or flat hair want fullness without daily styling
- Professionals want something polished but not overly styled
Perms today aren’t about looking “done”—they’re about looking natural but elevated.
And honestly? That’s exactly where the industry is headed.
Modern Perms vs. Old-School Perms
Let’s clear this up, because this is where people get nervous.
Modern perms are NOT the 80s version.
Today’s perms are:
- Softer and more natural-looking
- Designed for movement, not tight curls
- Customized with rod size, placement, and pattern
- Often lower odor and less harsh than older formulas
Advancements in technique and chemistry mean perms now focus on enhancing texture—not forcing it.
Some systems even allow for looser waves, body, or subtle lift instead of full curls.
Why Clients Are Choosing Perms Again
Simple:
People are tired of fighting their hair every morning.
Modern perms give you:
- Built-in volume
- Natural movement
- Easier styling
- Longer-lasting shape
Instead of spending 20 minutes trying to create texture with products…
you wake up with it.
That’s why perms are being repositioned—not as a “chemical service,” but as a lifestyle upgrade.
What This Means for Austin Clients
Here in Austin, the demand is even stronger.
People want:
- Effortless style
- Low-maintenance routines
- Hair that works with the heat and humidity
Texture solves all of that.
That’s why I’m introducing modern texture perms at Cuts By Lulu—designed specifically for short to medium lengths, with a focus on
natural movement, not overdone curls.
Perms didn’t just come back.
They evolved.
And the clients getting them right now?
They’re the ones who want to look like they didn’t try too hard—but still look put together.
That’s the sweet spot.
Ready for a haircut that actually fits you?
Book Your Appointment