There are moments in business that don’t look big from the outside, but feel significant when you reach them.
Forming my LLC this year was one of those moments.
For a long time, I’ve simply focused on doing the work — showing up, refining my craft, building trust with the people who sit in my chair, and creating an environment that feels calm and consistent. This step wasn’t about changing what I do day to day. It was about giving structure to something I’ve been building for years.
Making Cuts By Lulu an official LLC felt less like a celebration and more like a quiet confirmation: this is my business, my craft, and something I intend to keep growing with intention for a long time.
There’s a long line of people in my family who worked with their hands.
My mom cleaned houses when I was growing up, and I remember helping where I could. She always found ways to make every place we lived feel personal — painting murals in the kitchens of the homes we lived in across Austin. My dad is a woodworker who helped frame buildings around this city for decades. On both sides of my family, there were people who believed in showing up, learning a skill, and taking pride in honest work.
I don’t think anyone ever formally said it, but that kind of work ethic leaves an impression. You learn that building something of your own takes time. It takes patience. And it takes a willingness to keep going until what you’re creating finally feels like it fits.
Over the years, my work has evolved.
My environment has evolved.
The kind of clients who sit in my chair has evolved.
Forming an LLC felt like the natural next step in that growth — creating a structure that supports what I’ve already been doing and allows it to continue long term.
What most people don’t see behind any small business is the steady, unglamorous side of ownership. The planning, the organization, the financial responsibility, the consistency it takes to show up and deliver the same level of care day after day. Making things official doesn’t change how I work with my clients, but it does reinforce the foundation underneath everything I do.
It means building something that’s sustainable.
Something that’s organized.
Something designed to last.
For the people who have supported me over the years — by trusting me with their hair, referring friends, or simply returning to the chair again and again — this step is as much for you as it is for me. It’s a commitment to longevity and to continuing to provide the same focused, one-on-one experience that has always defined my work.
This step wasn’t about making noise. It was about creating structure for something I plan to keep growing for a long time.
Cuts By Lulu has always been personal. Now it’s officially built to last.
**Photography featured in this post by MKM Image.**
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